Are you scared of starting your own YouTube channel? Do the benefits of being a real youtuber outweigh the cons? What is the most important thing you need to create a successful channel on the world's most popular video platform?
The development of digital platforms brought with it the emergence of new activities and occupations. Thus, youtubers, influencers, and people who have grown or become famous thanks to social networks emerged. In addition, those with the most followers have reaped a great fortune with the material they upload to their favorite channel, account or social network.
In the case of youtubers, their job is to upload any type of content to this platform. For a greater reach, they need followers who periodically view the audiovisual material and share it on any social network. In addition, they constantly seek to increase this community to have greater benefits.
To be successful on YouTube, you need the right team to produce content, but it also takes time and dedication. Here are some tips that will help you get started in this business.
A basic kit
You need a video camera that records in HD, a tripod, a microphone, good lighting, and a basic editing program on your computer. The video camera also allows you to capture photos with high precision and in motion, so it will also be useful for incorporating images in editing.
Create a channel
The name of the channel is very important, as our followers will identify us with it. The short ones are easier to remember, so they are the most suitable. Then we must personalize the channel with a logo and a design to make it look more attractive.
Planning
A short video of about three minutes or less is the result of hours of hard work and dedication. It is important to organize our ideas to communicate correctly. We must also choose the planes that we will use, the musicalization, the effects, etc. Every detail is important in the final result.
Use YouTube Trends
This Google tool allows us to identify which videos are trending on the platform, thus helping us to better segment our audience. With this information, we can have a clearer idea of what the users we want to target like.
Quality content
The content that we are going to communicate must add value to others. Knowledge is important for the public to stay on our channel, so it must teach or, at least, entertain. On the other hand, the quality of the edition must be optimal. Otherwise, all our work will be lost. Also, the duration should not exceed 5 minutes, as it is more difficult for people to stay to see it.
Periodicity
We must establish a publication rhythm, be it daily, weekly, biweekly ... Everything must go according to our resources and capacities.
Promotion
Sharing content on social networks or in specialized forums will increase visits to our videos. It takes a lot of patience to do this, but it is what we must do to achieve good results.
